Lanzarote tourist arrivals really took off in 2014, according to the latest data released by the Canary Island’s tourist authorities, as a record number of holidaymakers touched down to enjoy a sunshine break.
The numbers for 2014 reveal that nearly 2.4 million tourists visited Lanzarote during the course of last year, a record breaking figure that reflects the island’s position as one of the most popular holiday destinations in Europe.
Just over 1 million of these tourists jetted in from the UK, which is Lanzarote’s largest market. This figure has grown by over 30% since 2010, which suggests that the much heralded recovery in the British economy after the crisis of 2008 is indeed a reality, as consumers have more disposable income to allocate to holidays. The cost of flights to Lanzarote from the UK have also fallen considerably over that same time period, thanks to greater competition on this route between the low cost carriers.
This represents a fantastic investment opportunity for English speaking property buyers, not least as they can enjoy a 12 month rental calendar in the Canaries, something that cannot be said for the rest of mainland Europe, where winter temperatures are to low to sustain a year round market.
This opportunity is further enhanced by the fact that Lanzarote is also very popular with Irish holidaymakers, who comprise the fourth largest tourist market after Spain and Germany. Last year nearly 210,000 tourists from Eire took a break on the island and Lanzarote remains the favourite winter sun destination of the Irish.
New markets are also emerging fast, as the number of tourists visiting from countries such as France and Italy also continues to rise year on year. All of which is helping to create a very buoyant rentals market for owners of property on Lanzarote.
Recent movements in the exchange rate are also helping to put British buyers in a better position than ever before with the euro currently sitting at a seven year low against the pound.
The prospects for the tourist market on Lanzarote during 2015 also look pretty rosy, especially if the UK economic recovery remains on course. Indeed one of the few clouds on the horizon is the near 30% fall in Spanish visitors from the mainland, where the economic crisis is still very much a reality and having downward pressure on wages and salaries.