A recent study by the Lanzarote Data Centre which comes under the direction of the Canarian Institute of Statistics and the Government of Lanzarote, has revealed some interesting facts about the tourist population visiting the island during the last eight years in the first trimester of each year.
Following research into the age, sex, occupation and income level of visitors, they have also been able to establish why visitors chose to come to Lanzarote in the first place. Unsurprisingly, the climate and sunshine accounted for 95.6% of the reasons why the island was their destination of choice. Given that the statistics under analysis cover the first three month period of each year since 2006, it is understandable that the overwhelming majority of people arriving on holiday here were drawn by the promise of better weather than they would be likely to see either at home or in most other European destinations between January and March.
Participants were able to select numerous categories which influenced their choice of destination, so beaches, landscapes and tranquility also scored highly as reasons for preferring Lanzarote over other places. When it came to how these visitors had heard about the island as a potential holiday destination, it appeared that a consistent number of visitors between 2006 and 2014 had been to the Canarian archipelago before – this accounted for between 68.4% and 79% of tourists arriving in the first trimester across the eight year period under study. The next most common reason for their selection was the recommendation of either friends or family, which accounted for between 32.7% and 38.9% of those questioned.
The profile of the tourists who took part in the study revealed that the majority were in the age group 25 to 44 years old or older than 44 years. These two age bands fluctuated noticeably, with higher levels of older tourists registered between 2006 and 2009, whilst the younger age group of 25 to 44 accounted for the majority of visitors between 2011 and 2012. In 2013, both these age groups were on a level footing of 46.11% (25 to 44) and 47.47% (over 44), whilst in 2014, the younger age group again accounted for greater numbers (49.3% compared to 44.7%. The 16 to 24 year old category has consistently fallen into third place, never exceeding more than 10% of the total.
In terms of income, the middle earners on salaries between 36,000 to 48,000 Euros have always visited in higher numbers than those on either higher or lower wages, although here this still only accounted for between 15 and 20% of all visitors. And approximately 40% of visitors were earning above 48,000 Euros, considerably more than were earning less than 36,000 (25%).